November 04, 2025
The Rise of Digital Rishtas in Lahore: How Gen Z Is Transforming Matchmaking in Pakistan
In 2025, Lahore’s Gen Z is leading a quiet revolution in Pakistan’s rishta culture where apps, algorithms, and online platforms are reshaping how matches are made, conversations are initiated, and relationships are formed. Blending cultural values with modern technology, this generation is redefining what it means to find love in a digital age.